Lorde’s Love Club

Lorde and her rise to fame

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Ella Marija Lani Yelich-O’Connor, also known to our society as pop singer “Lorde,” is currently wrapping up her Melodrama tour. Lorde started her career when she was just 13 years old. She was signed with the Universal Music Group (UMG) after they heard her cover of Pixie Lott’s song “Warwick Avenue.” In 2011 she performed some of her first songs at the Vic Unplugged II. She was later paired with singer-songwriter and former band Goodnight Nurse lead singer, Joel Little. Lorde and Little recorded five songs for an EP at Little Golden Age Studios in Auckland.

In November of 2012, Lorde parted from Little and self-released the record entitled The Love Club through SoundCloud. After the record was played over 60,000 times, UMG commercially released the EP for sales in March 2013. The EP reached the peak of of number two on the record charts in Australia and New Zealand. In June of that year Lorde released the song “Royals” as a single from the EP. The song reached number one on the US Billboard Hot 100 for nine weeks. After this achievement, Lorde was named the youngest singer to have a number one single in the US, since Tiffany’s “I Think We Are Alone Now” (1987). The track won the 2013 APRA Silver Scroll Award and two Grammy Awards for Best Pop Solo Performance and Song Of The Year at the 56 Annual Grammy Award Show.

In September of 2013, she released her debut studio album Pure Heroine, which reached number one on several national charts. In the U.S., the album sold more than 1.33 million copies by 2014. Worldwide, the album also sold 1.5 million copies by the end of 2013. It also earned a Grammy Award for the Best Pop Vocal Album. After the release of Pure Heroine, four singles were released. In November of 2013, Lorde signed a publishing deal with Songs Music Publishing, worth a reported 2.5 million US dollars.

In 2017, with her new recording label Republic Records, she released her album Melodrama, and her song “Homemade Dynamite” was nominated for a Grammy Award for Album of the Year.