McDonalds is bringing back the dollar menu
Starting on Jan. 4, McDonalds will be launching its new one dollar menu, two dollar menu and three dollar menu at locations nationwide. McDonald’s new value menus includes the debut of the new classic chicken sandwich. The additions will be replacing the McPick Two menu.
On the one dollar menu, McDonald customers will be able to buy a sausage burrito, a McChicken sandwich, a cheeseburger or any size of any soft drink.
For the two dollar menu, available are the sausage McGriddle, two piece buttermilk crispy tenders, a bacon McDouble or one of any small McCafe drink.
On the last menu up for purchase for three dollars each is the sausage McMuffin with egg, a triple cheeseburger, a happy meal or one of the new items; a classic chicken sandwich.
The McDonalds one dollar, two dollar menu and three dollar menus are the latest in the company’s growing and changing value proposition for budget-minded customers. The McDonalds dollar menu was launched in 2002, which was initially in high demand with customers but declined in popularity throughout the years. It was eventually replaced with the McPick Two menu, which launched last year.
This is the latest major step for the Oak Brook based fast food giant as it seeks to win back customers lost to competitors in recent years. The golden arches have sought to strike a balance initiative. This value menu tries to do a little of both.
“Expect another round of value wars,” said Bonnie Riggs, a restaurant analyst with the research firm NPD Group.
McDonalds executives have acknowledged that the company lost touch with customers in recent years, particularly on value, and have endeavored to turn the company around. Steve Easterbrook, who became CEO of McDonalds more than two years ago, led the charge on a wide range of new initiatives.
These included the launch of all-day breakfast, the rollout of delivery curbside pickup and the launch of signature-crafted sandwiches. The chain’s U.S. businesses have seen growth in both sales and visits in its past two quarters, and with the new menus that growth shows no signs of stopping.
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